A recent report has revealed that interest in cryptocurrencies has increased dramatically. Especially among large family offices managing over $500 million in assets and smaller investors, the tendency to invest directly in digital assets is noteworthy. The report noted that the proportion of family offices investing in cryptocurrencies in 2024 increased from 8% last year to 17% in 2024, while there was also growing interest in exchange-traded funds (ETFs) and tokenized real-world assets. While the interest in cryptocurrencies among family offices in the Asia-Pacific region was intense, this rate remained quite low in Latin America.
The report emphasized that although the general interest in crypto is on the rise, the difference between those who plan to increase their allocation to cryptocurrencies and those who plan to decrease it is negative. Some investors prefer to reduce their exposure to crypto assets despite the positive developments in the market.
