Capgemini, a business and technology strategy consultant, surveyed 1,000 organizations and 8,000 consumers in 12 countries across industries to understand Metaverse capabilities, interest and impact. According to the survey data, more than three-quarters of consumers expect their interactions with brands and individuals to be impacted by the Metaverse.
The data revealed that 93% of consumers surveyed are curious about the Metaverse. Of these, 51% said they will use Metaverse as it becomes more accessible to them.
The survey also touched on the types of Metaverse interactions consumers are looking for. In this context, 43% of respondents said they would like to interact with friends and family on Metaverse. This was followed by interaction with coworkers (39%), gaming experiences (33%) and business activities (28%).
