Nike has announced plans to launch virtual shoes and many other products on its platform.
Currently in beta, .Swoosh will allow Nike fans to collect virtual items and even co-create them with the company. Community members will soon be able to wear these items in digital games and immersive experiences, the company said.
"We are shaping the market of the future with an accessible platform for Web3 enthusiasts," said Ron Faris, General Manager of Nike Virtual Studios. In this new space, the .Swoosh community and Nike can create, share and benefit together.
Nike has generated a total of USD 185 million in revenue from NFTs to date
