US-based retail chain Walmart has joined the list of companies looking for new ways to market their brands through Metaverse platforms by launching two new experiences on Roblox.
Walmart Land and Walmart's Universe of Play will allow users to participate in a variety of new experiences and games, including a fashion show and a Jurassic Park-themed egg collecting game.
Users will have the chance to collect tokens, prizes and virtual goods within the game.
William White, Roblox's Marketing Manager at Walmart US, said that one reason they chose Roblox was that Walmart customers "spend a lot of time there."
In Q2 2022, almost a quarter of the 52.22 million daily active users on Roblox are under the age of 13. It looks like Walmart will try to woo this younger user base.
