UBS is considering offering crypto trading services to its private banking clients as institutional interest in digital assets continues to grow. The move reflects the bank’s effort to adapt its wealth management offerings to changing client demand.
The service is expected to initially target private banking customers in Switzerland, allowing UBS to provide crypto access within a regulated and controlled framework tailored to affluent investors.
This step highlights a broader trend where traditional financial institutions increasingly view crypto assets as part of long term portfolio strategies rather than purely speculative instruments.
