MicroStrategy's Bitcoin accumulation strategy is driving the company's share value to record highs, while attracting attention with a total of $37 billion in Bitcoin reserves. The company's co-founder, Michael Saylor, considers Bitcoin as a strong capital asset and is taking initiatives to adopt this approach to other companies. This year, companies such as Rumble and Metaplanet have also made Bitcoin purchases. Anchorage Digital CEO Nathan McCauley says this strategy is now being considered by mainstream companies. Although analysts say that the MicroStrategy model is more likely for small-scale companies, it was noteworthy that technology giant Microsoft added the topic of Bitcoin investment to its annual meeting agenda.
While Michael Saylor made a suggestion to Microsoft management about Bitcoin investment, he did not receive a positive response from CEO Satya Nadella. However, according to Bloomberg analysts, the success of MicroStrategy makes Bitcoin more acceptable as a treasury strategy. Alexander Blume, CEO of Two Prime Digital Assets, said that large companies could follow MicroStrategy's example, albeit with cautious steps. Bitcoin investing is on the agenda of more companies, especially with favorable market conditions and the post-election outlook.