NEAR Foundation to Collaborate with Grupo Nutresa

The Near Foundation announced that it will partner with processed food giant Grupo Nutresa to introduce the Web3 loyalty program in Latin America. Near Foundation will launch a loyalty points program for Grupo Nutresa.

Colombia-based Grupo Nutresa will bring together its existing loyalty programs on a user-friendly platform powered by Near's blockchain technology. The new program will eliminate the need for users to have multiple accounts and provide Grupo Nutresa with insights into customer behavior.

The open source loyalty program is the first of its kind to use the Near protocol and aims to reach one million users in Colombia and across Latin America.