Morgan Stanley is stepping up its push into digital assets, aiming to bridge traditional finance with the crypto ecosystem. According to comments made by wealth management head Jedd Finn to Barron’s, the initiative reflects a broader and lasting shift in financial infrastructure rather than a short term experiment.
In the first half of 2026, the bank plans to enable crypto trading through its online brokerage platform, giving retail investors direct exposure to digital assets. This will be followed in the second half of the year by the launch of a proprietary digital wallet, allowing clients to hold their crypto assets within the firm’s own ecosystem.
The strategy extends beyond trading services. Morgan Stanley has recently filed applications with the U.S. Securities and Exchange Commission for exchange traded products linked to leading crypto assets. The bank has also strengthened its technical foundation by participating in a 104 million dollar funding round for crypto infrastructure provider Zerohash. Together, these moves highlight how major Wall Street institutions increasingly view crypto as a core, long term business opportunity rather than a passing trend.
