Trump Jr.-Backed Tech Firm Announces $250M Crypto Investment Strategy

U.S.-based Thumzup Media has unveiled a $250 million crypto investment plan, reinforcing its ambition to lead in the tech-driven advertising space.

Thumzup Media, a U.S. adtech company, has announced its board-approved plan to allocate up to $250 million into a diversified crypto portfolio. The firm says this move aligns with its long-term strategy and responds to increasingly favorable U.S. regulatory developments.

The Los Angeles-based company will consider investments in Bitcoin, Ethereum, Solana, XRP, Dogecoin, Litecoin, and the USDC stablecoin. CEO Robert Steele emphasized that the company aims to broaden its market exposure through digital assets and intends to stay at the forefront of this emerging technology landscape.

Thumzup has garnered attention for its investor base, which includes Donald Trump Jr., reportedly holding 350,000 shares worth $4 million. Despite a strong year-to-date share performance of +267%, the company reported a $2.2 million net loss last quarter, raising some concerns among investors.