Trump Media & Technology Group has made a bold move by allocating $2 billion of its liquid assets into Bitcoin and related investment products.
The media firm, linked to U.S. President Donald Trump, announced that around two-thirds of its $3 billion cash reserve has been used to purchase Bitcoin and Bitcoin-related securities. This includes not only spot holdings but also various Bitcoin-tied financial instruments.
Additionally, the company allocated another $300 million to Bitcoin options, with a plan to potentially convert them to spot Bitcoin depending on market conditions. Executives stated that these crypto assets could also be used to generate additional revenue and diversify into other digital holdings in the future.
CEO Devin Nunes emphasized that this strategy is part of a broader push for financial independence, offering a hedge against what he called discriminatory practices in traditional finance. The company also aims to create synergy between its planned utility token and its Bitcoin holdings through its proprietary platforms.
