Donald Trump’s media company, Trump Media and Technology Group (TMTG), has officially entered the financial sector by filing for trademark registrations for U.S.-based investment funds. The company announced that it has taken the necessary steps throughout the year to launch its own exchange-traded funds (ETFs) and separately managed accounts (SMAs).
TMTG plans to develop various investment funds under the Truth.Fi brand. These include the Truth.Fi Made in America ETF and SMA, which focus on U.S.-centric investments, as well as the Truth.Fi U.S. Energy Independence ETF and SMA, targeting the energy sector. Additionally, Bitcoin-focused funds such as Truth.Fi Bitcoin Plus ETF and SMA are also in the pipeline.
As part of its financial services and FinTech expansion strategy, TMTG aims to raise up to $250 million for these funds. The custody services for the funds will be provided by Charles Schwab.
This move highlights Trump’s media and technology company’s ambition to play a more active role in financial markets. With a focus on traditional investment instruments and Bitcoin-based financial products, the company’s expansion strategy is being closely monitored.
